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Fragrance and Cosmetic Sales Rise at LVMH in Q4

A two-percent gain thanks to J'Adore.

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By: TOM BRANNA

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LVMH’s perfumes and cosmetics business posted a 2% gain in the fourth quarter, following the impact of destocking by several retailers in the first half. Parfums Christian Dior continued to benefit in 2009 from the exceptional popularity of J’Adore. The performances of Miss Dior Chérie and of Eau Sauvage, as well as the ongoing momentum of Diorskin Nude, also strongly contributed to Dior’s market share gains. Guerlain confirmed its growth in its priority markets, due notably to the pop...

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